Agenda

Our mission at McDonald’s is simple: making delicious feel-good moments easy for everyone. In the digital world, this means to deliver great products to customers at the right moment. In this session, you will hear about how McDonald’s has transformed its Digital stack, rethinking the way technology is created, tested, and deployed. By aligning markets and global functions and decoupling deployment and activation, McDonald’s continuously improves its digital products such as the McDonald’s mobile app.